Pattern catalog
Pattern · lead-scoring
Lead & account scoring
Keywords: lead, sales, pipeline, prospect, crm, qualification, churn
Jev questions
fit_level · score
How qualified is this lead?
company_stage · choice
What stage is the buying company at?
budget_signal · noul
Do the notes show an approved budget?
churn_hazard · noul
Is this account showing churn hazard signals?
Who owns what
Code
- You compute days-since-last-touch in code
- You assign owners by score thresholds in code
Jev
- fit_level as Score
- company_stage as Choice
- budget_signal as Noul
- churn_hazard as Noul
LLM
- Draft personalized outbound for leads at 3.0 or higher
Guard: score = fit_level; if (score >= 3 && !churn_hazard) draftOutbound(); else nurture();